(For example: The suspicious package was the size of a laptop computer. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. It can be taken alone or before Basic Public Information Officer Training (G290). Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. They focus on specific issues or programs to move the public to take action. Managing Public Information for All Hazards Incidents The AP Stylebook is used by most of the news media. Access to the scene for information and images. Always connect with the Incident Commander before making any statement to the media. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Narrator: Red Stick Ready targets every segment of the community. what is role of public information officer in fema? Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. D. The ninety-five (95%) segment of the 95/5 concept, 5. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Increase community preparedness is not specific. Test the message on a safe audience B. Timely updates and corrections to information in evolving incidents. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Create clear and easily understood messages. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Is there any restriction on the information to be released? This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. 1955 0 obj <>stream %%EOF . They can be seasonallike hurricane preparedness week. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). For different audiences, you may need to write different products. Demonstrate that you are in the knowB. The role of the PIO is the same regardless of the type or size of the event. Be accessible and return calls and emails promptly. These people are your target audience. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. An important part of the PIOs relationship with the media is knowing what they want. Identify the purpose of what you are writing and start with the main message. 16825 S. Seton Ave., Emmitsburg, MD 21727 Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. 0 Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Having such knowledge enables them to make informed choices that affect their health and well-being. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. D. seek media release approval from the Communication Unit Leader., 24. . In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Uses correct grammar and contains no spelling or punctuation errors. Youll be quite surprised at how the elected official mouse makes all the difference with the children. A media pool: Note: Media pools can cause disagreements among the media. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. 1928 0 obj <> endobj (Unit 3), Recall preparation techniques that contribute to a successful media interview. Please review the IS FAQ's for more information. In the next lesson you will learn how to communicate effectively when an incident happens. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. It provides a framework for people from multiple agencies to work well together B. What events nationally and globally are in the news? All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. A micro-blog is a type of blog where the message is shorter. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. C. only required when dictated by the Incident Commander. As with ICS, the JIS is as simple or complex as the needs of the situation. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Determine information to be communicated to the public. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. Public Information Officer (PIO) - Emergency Management Institute C. will transfer to a planning position if no media covers an incident. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. 1. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization.