That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. We started retail, not knowing a thing about it. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Interiors is something we do out of passion. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. After that we decided that we are going to do lawn on our own. Shes a super woman and my wonder woman.. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. ", Sana says, "I am just excited by the whole thing. "We need to bring fashion back" - Sana Hashwani Sana Safinaz is part of SSFR (PVT.) Its something we have to change. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Public asset : 397,260 USD. SH: The growth is so tremendous, you cant think about any other business. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Such a time too, passes.. We broke into different avenues and levels which is why we sustained our position.". (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 At the end of the day when I go home, I am motivated and excited to see them, she explains. We have always gone into things by telling each other that we could do it, and we made a success of it. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Working for them has been one of the best decisions I ever made.. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. By 1970s, it had become Pakistan's largest cotton trading company. The coronavirus test report of Sana Hashmi and her family members is negative. Running a business in Pakistan is a challenge in itself. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. [5][6] It is so liberating. Fashion fades, only style remains the same. Keep checking this space for updated trends, products and what's in store related information! But Im not. If you can dream it, you can do it.. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Karachista is Pakistan's top news, entertainment, music fashion website. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Due to her versatile nature she is well known among her fans across the country. That way she wont have to compromise. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. Suddenly, change came when Karma, HSY and Maria B. came on the scene. Before Pinterest and the internet, references came from books, museums and other sources. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Hobby for privileged class with millions of important contacts. The House of Sana Safinaz has been her home away from home. She unwinds with TV shows, reads books, and hangs out with friends and family. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Sana Hashwani of Sana Safinaz does not have coronavirus It was then that we started to think about doing lawn on our own. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. The . Failure has come many times. The statement came a day after . They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. Despite all her achievements, Shagufta is no stranger to self-doubt. Its not about money, its about usefulness., Bina is all about self-care. If you start thinking like that, youll be able to figure out your way through any situation. However, she is quick in dealing with them. I have now decided that the answer to this problem is sleeping less! This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. SH: Profitability is something we will definitely see. The onus is on us. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Celebrity News Coronavirus Pakistan . A: How organised is the fashion industry? R they both sisters, both are doing grt job. Sana Hashwani - Marriage Consultant - LinkedIn After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Now, Paperazzi is on its 160th issue and the pressure is on. Being a mother is hard work. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. In fact she entered this field because of her own skin troubles. A: Then there is the issue of designers themselves copying prints. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. AURORA: How do you perceive SANA SAFINAZ as a brand? They took the concept of designer lawn to another level. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. The bridals have excited us in the last two years and were changing things up. We get into deep, long, and annoying conversations about post-colonial hang ups. SM: We dont want to be the face of SANA SAFINAZ. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. But managing to complete her CA despite all the odds was Shaguftas miracle moment. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Lawn Royals: Sana and Safinaz | The Express Tribune She strongly believes that whatever happens, happens for a reason. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. To handle the business aspect, we are hiring professionals to push it forward. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. Pakistani fashion designer Sana Hashwani - infected by the coronavirus That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. We never think ahead of ourselves; we take one step a time. She has a basic skin regime that she follows daily. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. March 23, 2020 March 23, . A: What made you decide to go into retail? ", "Plus, we encourage young designers," Sana adds on. Its exhausting! Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. It keeps you on your toes every single day. She is one of the top make-up artists in town and it is not surprising why! You need a strong and independent team with retail knowledge. It was her fault she was in this situation and it was time to make amends. We really dont. This is how fashion creates jobs. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. calling the social media . Men dont think they need to take of their skin but its just dirt and must be cleaned up! In Pakistan, there is no proper system but Bina also sees this as a great learning experience. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. Summary. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. When youre older you shrug it off and say, so what if missed the first step whats the big deal? We have just entered the prt field and it is a tremendous challenge. You derive happiness from knowing you are independent. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Sana has selected women that have aspired against the odds with hardwork and dedication. I consider myself a work in progress. Sanas journey began as a student in New York. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. SH: We will; with prt and lawn we have already done it. A: So it is contained? About Us - Sana Safinaz Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Salina has also launched Salina Cosmetics which is an all organic beauty product range. SH: Not at all. Anugerah. Shagufta was ready to take on more challenges. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. We have a full return policy, which is something new in Pakistan. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. But 27 years cant all be smooth sailing. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. She was in a relationship with the dancer and choreographer Melvin Louis. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. But were from the first generation of fashion designers and we have outgrown the third generation. . Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. You have to keep on innovating," Safinaz says with absolute clarity. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Sana Khan with Melvin Louis. SH: Getting there. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Now, the only important thing for girls is not just looking good and getting married. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. For Sehr, financial independence is crucial. SM: No. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Do they ever think anything is enough? If a customer buys one of our products from another store, there is no guarantee they will refund your money. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. She advises other young girls to do the same, and to not be bothered by the opinion of others. We were just numb; we were just doing what we were doing. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. The little time I spend with them is quality time when we really bond. She had just begun her career when her baby started falling ill very frequently. JavaScript seems to be disabled in your browser. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . It was like climbing a mountain. Sadruddin Hashwani - Wikipedia So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Some moments are yours and should just be yours so I try and do that. A long story of the reason for infection was also shared on social media. "We have great resources, a great CEO, a great fashion head. In lawn you can take a legal route because theres too much money involved. Every day there is a new challenge and a new way to problem solving.". Number of locations. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Sana Safinaz condemns rumours about CEO testing positive for coronavirus Good for them. She had learnt her lesson. For the best experience on our site, be sure to turn on Javascript in your browser. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. . There are always projects, opportunities. Abroad, when a designer retires, the design house goes and finds the next top designer. By 1970s, it had become Pakistan's largest cotton trading company. If we are careless as an industry, the impact is huge. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. According to her, hard work and dedication always pay off. Lawn Royals: Sana and Safinaz. Daughter of Sana Safinaz's owner Zevair Hashwani tests - Oyeyeah Honey, India need not copy you. Her house, according to her, is a madhouse. From designing, printing, production, campaign planning and even marketing, it is all done in-house. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. A: So the brand is very much associated with the two of you? They wont. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. There are times when you will have to choose between motherhood and work. As a woman you have more responsibility of raising your kids well even if the father is very involved. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. I come from a family of very hardworking women. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. For example, our new muslin line is only distributed through our stores. ""One of the recipes for success is failure as well," Sana is honest to admit. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. SH: This happens. Thoroughly enjoyed reading this interview. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. When you are young, you are fearless; you are at the beginning of things and you experiment. Design schools are another phenomenon; they are very good resources to find designers. SANA HASHWANI: We love both the business and the design aspect. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. Sana Safinaz & the secret of their success | Instep | thenews.com.pk @thuglife No. She was much older and that allowed her to become calmer and wiser. That is the crux of the matter. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Do they also have a succession plan in place, I ask? I am trying to progress to a newer place and learning new things. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Sana-Hashwani: Latest News, Videos and Photos of Sana-Hashwani | Times Its cheaper than lawn, so we will hit another dynamic in the population. Salih Kalangan Umat Dunia. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. Let me explain. This is how you achieve brand loyalty. We started retail, not knowing a thing about it. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. Tomorrow is my daughters 7th birthday and the first day of a fashion week. Fashion never stops. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. The passing percentage was 1% and Shagufta managed to get through it in 4 years. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. There was a point when we went into a lull. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. Sadruddin Hashwani - Biography - MarketScreener SM: In this business PR is very important. It is important for me to create the right balance between the carrot and the stick. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance.
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